CCNY Administrator, Lecturer Tracks Hip-Hop/Fashion Ties

Division of Interdisciplinary Studies鈥 Elena Romero Pens Book, Organizes Events; To Speak on Topic December 2 at Center for Worker Education

Hip-hop, a culture and music genre with roots in New York City鈥檚 black and Latino communities, has influenced everything from language to politics to dance to fashion.  Not surprisingly, a hip-hop pedagogy is emerging in academia, as evidenced by a hip-hop think tank at New York University and the establishment of hip-hop archives at Harvard and Cornell.

At T九色视频, Elena Romero, communications coordinator, academic advisor and adjunct lecturer in the Division of Interdisciplinary Studies, has organized hip-hop conferences and a lecture series.  A former trade newspaper editor, she has also written a soon-to-be published book on hip-hop鈥檚 fashion impact, a topic she will speak on 6 p.m. Friday, December 2, at the Center for Worker Education, 7th Floor, 25 Broadway, in Lower Manhattan.

Hip-hop fits well with T九色视频鈥檚 and its Division of Interdisciplinary Studies鈥 respective missions, Ms. Romero says. 鈥淲e鈥檙e an urban university and hip-hop, by nature, is interdisciplinary.鈥  In addition, several hip-hop pioneers have connections to CCNY. Russell Simmons and Curtis (Kurtis Blow) Walker were students here. Afrika Bambaataa hosts a weekly program on the College鈥檚 radio station, WHCR-FM (90.3).

Ms. Romero, a Brooklynite whose parents came to New York from Puerto Rico, considers herself a member of the hip-hop generation. 鈥淏eing born and raised in New York City, that was the music I listened to; it was the culture I was part of,鈥 she says.

As a reporter in the 1990s for two fashion trade journals, 鈥淒NR鈥 and 鈥淲WD,鈥 she would report on hip-hop鈥檚 growing influence in the apparel industry.  She covered hip-hop鈥檚 shift from fringe to mainstream as brands like Fubu, Ecko Unlimited and Sean Jean became major players in the department stores.  By 2002, it had become a $58 billion industry, according to NPD Group, a market research firm.

鈥淗aving had a good portion of my journalistic work at the forefront of such a nostalgic and monumental era, I knew it would be just a matter of time before sharing the story of how the hip-hop fashion became a multi-billion industry,鈥 she says.

Her book, 鈥淔ree Stylin鈥: How Hip-Hop Changed the Fashion Industry,鈥 to be published next spring by Praeger, will be the first to focus solely on hip-hop fashion as well as the first book she has written.  鈥淭here have been books on (hip-hop) footwear and jewelry, but not the apparel and its founders,鈥 she points out. 鈥淭he brands now extend from casual sportswear to home furnishings and tailored clothing.鈥

鈥淔ree Stylin鈥欌 features more than 60 interviews with urban designers, retailers, trend forecasters, music experts and hip-hop celebrities. It explores how hip-hop transitioned from the 鈥檋ood to the runway; how race, ethnicity and culture played into commercialism; how celebrities impact the fashion industry, and, ultimately, what led major department stores to jump on the urban bandwagon.

In addition to her book, Ms. Romero organizes the 鈥淚s Hip-Hop History?鈥 conference held annually during the spring semester and this fall鈥檚 new 鈥淩eading Hip-Hop鈥 lecture series. Both events are held at the Center for Worker Education.

The conference, which began in 2010, came about as the result of a growing recognition that there was a disconnect between the hip-hop community and hip-hop scholars, she explained.  Each event presents a hip-hop pioneer as well as a prominent academic as keynote speakers.

Pete Rock, a legendary producer and deejay, and Dax-Devlon Ross, author of 鈥淭he Nightmare and the Dream: Nas, Jay-Z and the History of Conflict in African-American Culture.鈥 have been confirmed as keynote speakers for the 2012 conference, to be held February 24 鈥 25.  Speakers at previous conferences include: Vinnie Brown of Naughty by Nature, a Grammy-winning rap group; veejay Ralph McDaniels from Hot 97; Professor Mark Anthony Neal from Duke University, and journalist and activist Bakari Kitwana.

The 鈥淩eading Hip-Hop鈥 lecture series, which concludes with Ms. Romero鈥檚 lecture and a closing reception on December 2, presents author talks on everything from politics to branding to style to fiction, she notes. 鈥淚t鈥檚 another way to expand the focus on hip-hop pedagogy.鈥 The Division offers several hip-hop courses including 鈥淩eading Hip-Hop鈥 and  鈥淗istory, Culture and Politics of Hip-Hop,鈥 taught by Warren Orange, a historian who also serves as an advisor and financial aid coordinator at CWE.

MEDIA CONTACT

Ellis Simon
p: 212.650.6460
e: esimon@ccny.cuny.edu